We aim to build a brand that resonates with developers, financial institutions, and consumers, focusing on trust and clarity, even though our user experience is often embedded and not directly visible to consumers.

By empowering creators and focusing on community growth, we have been able to build a passionate audience that actively engages with our content. About 50% of our content comes from the community, which has its challenges, but in the long run, it's scalable and empowering for users to share their stories and ideas.

Founders are increasingly recognizing the importance of design, understanding its value beyond just functionality.

I see ourselves at the intersection of crafted innovation and engineering, creating products that enhance users' lives through technology.

Our design culture emphasizes collaboration and excellence, driven by a talented team that consistently seeks to improve the user experience.

We're working on ways to help project creators highlight their technical strengths and the value they propose, allowing them to stand out against projects that may have more marketing but lack technical depth.

We embraced the memes surrounding our owl mascot, which helped us connect with users and enhance our brand presence.

As we developed Figma, we recognized that the design market was rapidly growing, contrary to our initial belief that it was small.

The initial audience for Product Hunt was built through years of writing and engaging with the tech community, which helped when launching the platform.