Unlike Splitwise, our app links directly to credit or debit card transactions, making it easier to track shared expenses without manual entry.

I'm building an app that simplifies how couples share expenses by syncing with credit or debit card transactions, allowing them to easily split expenses through a feed.

We aimed to build an analytics platform that allows investors to answer their own questions using credit card data.

Our decision to enter the credit card market was driven by the strong economics of credit cards, as most Americans primarily spend using them.

Our initial idea was to use credit card data to help investors make better investment decisions, and now we also work with companies, not just investors.

I think the credit card project exemplifies our long-term vision, as its success will take time to manifest in the market.

Understanding when users experience their 'aha moment' can guide improvements in the conversion process and increase signups. Addressing user concerns about starting a free trial by stating 'no credit card required' reduces perceived risk and encourages clicks.

The opportunity in simplifying complex processes, like mortgage applications or insurance, is significant and often overlooked.

The app allows users to sync their transactions, view them in a feed, and simply tap to share expenses, which streamlines the process significantly.