For network effects, consider how your product can improve as more users join. Shift your perspective from a single-player experience to a multiplayer journey, enhancing the product's value with each new user.

Creating a network effect in your product can lead to better cohort retention, as each new user enhances the experience for existing users.

The network effect is crucial in marketing; products that improve as more people use them create a compelling reason for others to join in and spread the word.

Virality occurs when one user introduces your product to others, while network effects mean the product becomes more valuable as more users join. Successful consumer companies leverage both to grow their user base organically.

Network effects increase the value of a platform as more users join, making it difficult for users to leave once they are invested in the network.

If your product is social in nature, having more users improves the experience, making it essential to focus on virality and referrals.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

For software products, especially SaaS, incorporating a network effect is vital for success. If users don't benefit from sharing the product with others, it will likely fail.

If your startup has strong network effects, focusing on active users may be more important initially, with revenue becoming a focus later on. It's crucial to define what 'users' means for your startup, as it can vary significantly. For example, having 100 users could mean they just signed up or that they actively engage with your product daily for about 10 minutes. The latter is a much more valuable metric.