Start with introspection to understand why you personally want to make this business work and whether it feels authentic to who you are.

It's important to seek out inspiring advice that encourages building and creating, rather than getting bogged down in corporate strategies that may not resonate with your goals.

It's beneficial to have a nuanced understanding of how hard it is to build something successful. Sometimes, underestimating the difficulty can be helpful, but be cautious of flipping into a negative mindset when challenges arise.

It's crucial to check in with yourself and understand what truly matters to you, rather than pursuing what you think others expect of you.

It's important to separate personal identity from business success; a company's performance doesn't define an individual's worth.

Don't give up on your vision, even when faced with skepticism; trust your instincts and knowledge about your business.

Understanding your massive transformative purpose is crucial; it defines what motivates you and guides your business decisions.

Building a platform comes with responsibilities, and it's important to remain true to one's purpose rather than being swayed by external pressures or controversies.

Even when business ideas are bad, the courage to step up and believe in oneself is what truly matters.