Know why you're starting a company and what problem you're trying to solve; if your reason isn't authentic, your chances of failure increase significantly.

When deciding whether to start a startup, I ask myself where I perform best and where I feel organically motivated, reflecting on my life experiences to identify those situations. You need to be honest with yourself about when you truly kick into high gear, as this can help you determine your career path.

Understanding your massive transformative purpose is crucial; it defines what motivates you and guides your business decisions.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

To define what you want in life, engage in introspection rather than seeking validation from others; it's essential to understand your own desires.

If you're building a business or pursuing art, you must deeply consider what it means for you and not let external negativity influence your decisions.

Understanding your personal motivations, even in a work context, is important; if your goal is to make money, acknowledge it, and if it makes you uncomfortable, discuss that too.

If you're constantly obsessing over how to grow and improve your business, it's a strong sign you're ready to take it to the next level. Being passionate about what you're working on will carry you through the inevitable challenges of building a company.

When you're starting out, ask yourself if it's passion, curiosity, or frustration driving you.