In the early days of HubSpot, we wrote two blog articles a week and competed to see who could generate more leads from them, emphasizing the importance of high-quality content and effective titles. We built our audience on a blog before we even started writing the first lines of code for our startup, which took us a couple of years to be seen as experts in our space.

If your product is valuable and users have a high lifetime value, then investing in paid acquisition channels like Google and Facebook can be beneficial.

Both AI builders and traditional developers find value in our platform, with increasing attachment rates for different products, especially in real-time applications.

Our growth strategy includes organic growth and acquisitions; we built a strong brand through sports sponsorships and created a robust loyalty program to cross-sell our services.

Our freemium model allowed Wufoo to spread organically; users would see 'powered by Wufoo' on forms they created, which helped us gain visibility.

We realized our users loved us because they put up with a website that was half-functional, showing their commitment to our product despite its flaws.

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

Our strategy includes ensuring the current core products are refined while also identifying easy ways to monetize our services at scale.

We're starting to see AI agents play a major role in web development, writing code, creating assets, and collaborating with humans, which multiplies what can be built.