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Atmrix

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Atmrix

About

BH

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we invested heavily in sales and marketing, but now we increase our R&D spending by 50% a year to improve our product.

Video

YC

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

@ Y Combinator

HubSpot CEO and Cofounder Brian Halligan with Wufoo Cofounder Kevin Hale

05/08/19

Related Takeaways

VM

Varun Mohan

04/20/25

@ Lenny's Podcast

We invested heavily in enterprise sales early on, hiring a VP of sales over a year ago, which has led to a go-to-market team of over 80 people.

DL

Daniel Lereya

04/27/25

@ Lenny's Podcast

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

JB

Jason Brown

04/14/25

@ a16z

About 50% of our products focus on developing new vehicles, while the other 50% enhance legacy systems to extend their operational life.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

As you scale sales and marketing, those costs become the primary expenses, often surpassing R&D spending, which is crucial for creating awareness and building a pipeline.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

As companies mature, they should aim for a gross margin of at least 80%, with R&D expenses dropping significantly as they scale.

MT

Michael Truell

05/01/25

@ Lenny's Podcast

The secret to our success lies in our sustained focus on improving the product and continuously evolving it, rather than just the initial launch.

SA

Sam Altman

04/15/24

@ 20VC with Harry Stebbings

I believe that the best thing we can do to sell more product is to make the product better, and the best way to improve the product is through better research.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing budget is relatively small, around $50 million a year, and we often take advantage of opportunities like billboard inventory to maximize our reach without overspending.