Investors and companies use Second Measure's platform to understand company performance, which has led to a growing customer base beyond just investors.

Second Measure's approach focuses on helping clients ask better questions about their data, rather than just providing insights, to maintain a competitive edge.

Second Measure's data is essential for corporate competitive analysis, as companies need to understand their competitors' performance to stay ahead.

Having different investment criteria among investors is beneficial; it allows for a broader range of opportunities and better returns.

We help VCs gain visibility into not just the company they're evaluating, but also its competitors, providing insights into market share and customer performance. Our core product empowers users to answer any questions they have about U.S. consumer spending without us selling research directly.

We aimed to build an analytics platform that allows investors to answer their own questions using credit card data.

Second Measure employs machine-based approaches to clean and analyze messy credit card data, aiming to create a useful output from raw transactional data.

Listening during investor meetings is crucial; it's a conversation, not a monologue, and their feedback can be invaluable even if they decline to invest.

It's important to maintain good relationships with investors, as they can provide valuable insights even if they don't invest.