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SC

Sonal Chokshi

10/13/17

@ Y Combinator

An editorial calendar is vital for managing multiple content projects and ensuring a balance between reactive and proactive content creation.

Video

YC

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

@ Y Combinator

Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz

10/13/17

Related Takeaways

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Building an editorial content operation is crucial, but it requires a clear strategy and support from the team to be effective.

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Sonal Chokshi

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Creative energy is essential in content production; understanding when to allocate time for writing or editing can significantly impact output quality.

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Craig Cannon

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Publishing content regularly is important, but the frequency should be realistic based on your team's capacity to produce quality work.

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Sonal Chokshi

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It's essential to have a guiding North Star for content strategy, focusing on what the audience truly needs and how to deliver it effectively.

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Investing time and effort into content creation is crucial, as high-quality pieces often require extensive research and collaboration.

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Keith Rabois

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An editor's job is to ensure a consistent voice across all company communications, making sure everything feels cohesive and unified.

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Consistency in producing content is a key predictor of success for newsletters and podcasts; regular engagement with the audience leads to growth.

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Competing for attention in the media landscape requires continuous innovation and high-quality content.

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Creating engaging content requires a balance of energy, expertise, and relatable examples to resonate with the audience.