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About

JM

Jessica Mah

03/13/14

@ Y Combinator

We realized we needed to charge businesses a few hundred dollars a month instead of just $20-$30 to make our business model viable.

Video

YC

Jessica Mah at Female Founders Conference 2014

@ Y Combinator

Jessica Mah at Female Founders Conference 2014

03/13/14

Related Takeaways

JM

Jessica Mah

03/13/14

@ Y Combinator

We decided to become a one-stop shop for accounting, taxes, and payroll, charging a few hundred dollars a month for our services.

MC

Mathilde Collin

10/25/18

@ Y Combinator

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

YC

Y Combinator Cast

09/18/18

@ Y Combinator

After facing a 30% tax from Facebook, we realized we needed to expand beyond the platform to sustain our business.

HM

Hiroshi Mikitani

10/25/13

@ Y Combinator

To ensure cash flow, we asked our merchants to pay $500 per month, requiring six months' payment upfront, which made my company cash flow positive from the second month of service.

AC

Adora Cheung

07/31/14

@ Y Combinator

We realized that to grow our business, we needed to raise capital, as we had no money in the bank after three years of operation, and we didn't want to remain a lifestyle business.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We sold our service to one company for $250 a month, even before we had any code developed.

BH

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we set HubSpot's pricing at $250 a month, which remained unchanged for the first six years as we figured out our model.

SA

Sam Altman

05/12/25

@ Sequoia Capital

We realized that to scale our models, we needed to transition from pure research to a business model that could sustain the investment required for large AI models.

ZP

Zach Perret

05/27/25

@ Acquired

Our business model generates revenue in three ways: per user signup fees, per payment fees, and a stable per user per month fee for different products.