The cannabis industry is seeing a shift towards products that are ratio-based or effects-based, rather than just strain-based, to appeal to a broader audience.

The cannabis consumer experience has evolved significantly, with a variety of products now available on the market.

Investors needed to become comfortable with the cannabis context before committing, which involved many introductory meetings to explain the industry.

The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.

The cannabis industry faces high taxation, including a cultivation tax of around $150 per pound and a 15% excise tax on wholesale value, contributing to high retail prices.

In the cannabis market, the most common products purchased are flour and pre-rolls, as they represent the base understanding of cannabis for consumers.

The cannabis industry is still young and faces challenges with capitalization, often ceding ownership to larger companies, which can disadvantage original advocates.

Brand loyalty exists in the cannabis market, but many consumers are also open to trying new products based on recommendations from budtenders.

The cannabis supply chain has been reconfigured since legalization in 2018, requiring growers to navigate complex licensing and compliance processes.