Your 'why' will help you endure the tough times in entrepreneurship; without a powerful reason, you may not stick it out.

Startups are incredibly difficult, and without a strong narrative to motivate you during tough times, you risk quitting and ultimately failing.

Know why you're starting a company and what problem you're trying to solve; if your reason isn't authentic, your chances of failure increase significantly.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

If you're not irrationally motivated to pursue a startup, the experience can be frustrating and you may not grasp the risk-reward balance.

Your 'why' can guide you through challenges and help pivot your ideas; for instance, my original offline funding concept evolved into an online platform thanks to my co-founders' insights. Focusing on your 'why' helps you navigate through tough times in entrepreneurship, as it keeps you motivated to solve problems regardless of the challenges.

You must find your purpose and be willing to take risks to achieve your entrepreneurial dreams.

If you don't have a mission that excites people, you can't push them to give their all, which is crucial for building a successful company.

When evaluating a business, I can identify if it's likely to succeed based on the entrepreneur's motivations. If they're in it for the wrong reasons, they're unlikely to win.