If your 'why' isn't powerful and meaningful to you, you won't endure the hardships of entrepreneurship, which can be incredibly difficult.

Your 'why' can guide you through challenges and help pivot your ideas; for instance, my original offline funding concept evolved into an online platform thanks to my co-founders' insights. Focusing on your 'why' helps you navigate through tough times in entrepreneurship, as it keeps you motivated to solve problems regardless of the challenges.

It's important to remember why you started your company, especially during challenging times, to stay motivated and focused on long-term goals.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

Your 'why' informs your entire strategy and execution, providing clear direction for your business.

Know why you're starting a company and what problem you're trying to solve; if your reason isn't authentic, your chances of failure increase significantly.

Startups are incredibly difficult, and without a strong narrative to motivate you during tough times, you risk quitting and ultimately failing.

Your 'why' informs your entire strategy and execution, providing clear guidelines for how to operate your business.

Believing in your idea is essential to get through the hard days of entrepreneurship.