Your 'why' informs your entire strategy and execution, providing clear direction for your business.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.

Your 'why' can guide you through challenges and help pivot your ideas; for instance, my original offline funding concept evolved into an online platform thanks to my co-founders' insights. Focusing on your 'why' helps you navigate through tough times in entrepreneurship, as it keeps you motivated to solve problems regardless of the challenges.

To clarify your 'why', use the '5 Whys' exercise: keep asking 'why' until you reach a fundamental belief that drives your mission.

Your 'why' will help you endure the tough times in entrepreneurship; without a powerful reason, you may not stick it out.

Your 'why' can also attract customers who resonate with your mission, leading to unexpected opportunities for ideas that might otherwise be overlooked.

To gain clarity on your 'why', use the '5 Whys' exercise: keep asking 'why' until you reach a core belief that drives your mission.

Understanding your massive transformative purpose is crucial; it defines what motivates you and guides your business decisions.

Being clear about your 'why' helps you find the right co-founders who share your vision and passion.