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Ben Silbermann
10/25/13
@ Y Combinator
The few people that used Pinterest actually really loved it, so instead of immediately changing the product, I thought maybe I could just find more people like me.
Video
YC
Ben Silbermann at Startup School 2012
@ Y Combinator
10/25/13
Related Takeaways
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Ben Silbermann
11/09/16
@ Y Combinator
When we released Pinterest, it didn't grow quickly at first, but we kept going because we thought it was a really cool product that we enjoyed using.
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Ben Silbermann
10/25/13
@ Y Combinator
A lot of people in Silicon Valley didn't get Pinterest; they looked at it and said it was visual and not organized in real time, but the fact that it made sense to someone was what really mattered to me.
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Ben Silbermann
10/25/13
@ Y Combinator
We started to have meetups to connect with people who shared common interests, which is fundamentally what Pinterest is about.
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Ben Silbermann
11/09/16
@ Y Combinator
While waiting for the app approval, I collaborated with a friend to create a tool for collecting things online, which eventually evolved into Pinterest. In the early days of Pinterest, we thought it would be cool to create a tool for ourselves to collect things, which we believed could also help others see the world differently.
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Ron Conway
10/27/13
@ Y Combinator
I didn't discover Pinterest; my team recognized its potential, and I was impressed by Ben Silbermann's calm and thoughtful approach as a founder.
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Ben Silbermann
11/09/16
@ Y Combinator
We organized a marketing event with bloggers who seemed like the kind of people that would enjoy Pinterest, and they introduced the service to their audiences.
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Ben Silbermann
11/09/16
@ Y Combinator
I envision Pinterest as a catalog of ideas where users can publish and personalize their preferences, making it easier to act on those ideas.
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Ben Silbermann
11/09/16
@ Y Combinator
As Pinterest grew, we built a research team to understand users better, especially those from different countries or infrastructures.
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Hiroshi Mikitani
10/25/13
@ Y Combinator
I invested in Pinterest because I see it as a unique social network that appeals to users on a deeper emotional level, differentiating it from other platforms. Pinterest is the best social network for influencing buying behavior and decisions in e-commerce.