Designers should not only focus on what they like; they need to consider how to change the world for the better.

Designers should advocate for users, ensuring that products address not just the ideal cases but also the edge cases that often lead to dissatisfaction.

Don't let the pursuit of perfection hinder progress. It's better to provide something good and iterate on it than to wait for the perfect solution.

Designers must be honest in their work, focusing on simplicity and eliminating unnecessary elements to create meaningful products.

Don't rest on your laurels; always strive to build something meaningful and avoid complacency after achieving initial success.

Creativity is doing more than the first thing you think of; it's about pushing past 'good enough'.

A design that gets better with age, both physically and in software, is a sign of good design. Surround yourself with high-quality objects that last, rather than accumulating many low-quality items.

You must embrace the 'day one' mentality, continuously striving for improvement without becoming complacent.

Design should not be for its own sake; it must solve real problems for users.