Dynamic pricing is crucial during peak demand times, such as Friday and Saturday nights, to ensure that enough cars are available to meet the surge in requests.

Luxury brands often market to those who cannot afford them, creating a desire that drives sales among aspirational consumers.

As liquidity in the marketplace increases, both demand and supply rise, enhancing the overall quality of the Uber experience.

Riad, a top-performing Uber driver, makes 20 to 30% more per hour than other drivers and has five cars on the system.

Scarcity can drive demand; for example, limited runs of apparel can create urgency and exclusivity, as demonstrated by the successful sales during my UK tour.

Tesla has real-time information on demand, allowing us to adjust pricing dynamically based on how many orders we receive each day.

The worst revenue increase we experienced was 5%, while the best was a sixfold increase in a specific luxury car rental case.

Pricing should be adjusted based on the tension between demand and supply. Understanding when to increase prices involves assessing market demand and your product's value proposition. When you launch a waiting list with 100 people and only 10 spots are available, that creates demand and pushes the price up for those spots. Transparency of demand, like having a queue outside a nightclub, increases perceived value and can elevate prices.

Gemini holds the top three spots for highest output tokens generated per second on the LMArena leaderboard, while model prices are significantly decreasing.