The goal is to scale your startup's revenues and customer base without proportionally increasing headcount and spending.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

In the early stages, it's important to be cautious with spending and have a plan to reach profitability, even if you're reinvesting revenue into growth.

When scaling from 10 to 100 customers, it's vital to transition from founder-led sales to hiring your first sales team to prove the business can grow beyond the founder's efforts.

Founders should focus on making one customer happy before scaling; this foundational step is critical for long-term success.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

When entering new markets, you may initially spend into negative ROI, but understanding the maturation curve of that market is essential for long-term success.

You need to do things that don't scale when starting out, as you're not yet at the stage for real growth strategies.

Doing things that don't scale is crucial for early-stage startups because it helps founders engage directly with customers and understand their needs.