It's important to keep your analytics stack simple and effective; tools like Google Analytics or Amplitude are sufficient for early-stage startups.

Use tools like Mixpanel and Amplitude for retention analysis; they provide valuable insights into user engagement and retention over time.

Using tools like Amplitude or Mixpanel can help visualize user signups and other metrics effectively, allowing you to track growth and engagement.

For MVP processes, I recommend using Google Analytics for user tracking, Amplitude for feature analytics, and FullStory for improving product usability.

Using Google Analytics alone is insufficient; you need an events-based metrics product like Mixpanel to track user actions effectively.

Don't overcomplicate your analytics; focus on three to five key metrics instead of trying to track everything.

Don't get caught up in tracking too many metrics at once, as this can lead to analysis paralysis. Instead, focus on three to five key metrics that matter most to your business.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

After realizing their classroom lecture tool was a failure, Segment pivoted to building an analytics tool to compete with existing solutions like Mixpanel and Google Analytics, focusing on advanced segmentation.