It's important to keep your analytics stack simple and effective; tools like Google Analytics or Amplitude are sufficient for early-stage startups.

Tracking performance through Google Analytics is vital, as it allows companies to see which URLs are generating traffic and conversions, even if they can't see the specific keywords used. To optimize your website, start by analyzing your best-performing content in Google Search Console to identify keywords that are generating impressions but not clicks, as well as those that are clicked but not converting.

For MVP processes, I recommend using Google Analytics for user tracking, Amplitude for feature analytics, and FullStory for improving product usability.

Using tools like Amplitude or Mixpanel can help visualize user signups and other metrics effectively, allowing you to track growth and engagement.

Not using analytics to measure user behavior on your site is a common mistake that hinders product development.

Don't spend too much time trying to choose the perfect analytics tool; both Amplitude and Mixpanel will yield similar results at the early stage, so prioritize speed in decision-making.

To collect data, instrument your tracking by defining user events, such as signups and video plays, to understand user behavior and engagement.

Use tools like Mixpanel and Amplitude for retention analysis; they provide valuable insights into user engagement and retention over time.

It's important to choose meaningful actions for measuring user engagement; simply tracking app opens can lead to misleading retention metrics.