The Indian startup ecosystem has evolved to focus more on local needs rather than just copying models from the US or China.

The advantage of building a startup in India is the incredible talent available, which is often underestimated.

My best advice for aspiring Indian founders is to stay very close to users and challenge existing assumptions about their needs.

When starting a startup, it's crucial to talk to users rather than just relying on your own experiences, as most startups are not built solely for the founders.

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

In fields like innovation, entrepreneurship, and startups, Indians are achieving extraordinary results, as demonstrated by the opening of the space sector to private companies, resulting in 200 startups working in space technology.

The pace of innovation in startups remains strong, with many companies applying successful models from one geography to another, such as adapting the Shopify model to India.

To find a viable startup idea, Founders should start somewhere and engage directly with users to learn about the market and identify real problems to solve.

What you need to succeed in a startup is not expertise in startups, but expertise in your own users.