A pivot simply means changing your idea, especially when you're at the earliest stages of your company. It should feel lightweight and is a normal part of the process, particularly pre-launch or shortly after launch.

Pivots are essential for startups, whether it's to find product-market fit early on or to reinvent the company later for sustained success.

Pivots are a common aspect of entrepreneurship; successful entrepreneurs learn from their experiences and adapt their strategies accordingly.

Pivots are not just for startups that fail; in fact, many successful startups have pivoted to find their success.

Pivots are essential to entrepreneurship because they help companies adapt and find product-market fit, whether in the early stages or later on.

Recent pivots in startups often involve founders shifting from ideas they think they should pursue to those they know intimately, leading to more successful outcomes.

Pivot hell occurs when a startup continuously changes its idea without making progress, leading to confusion and lack of direction.

When pivoting, founders should consider their areas of expertise, as this can lead to more viable startup ideas that align with their unique skills and experiences.

At the earliest stages, you need to be able to pivot quickly because you don't know what will happen, and if it takes too long to adjust, your startup might not survive.