It's possible for a company to pivot too much, which can lead to getting lost in pivot hell, where every week feels like a completely new startup.

Founders often suffer from 'pivotitis,' where they change direction too frequently without learning from their initial experiences, leading to a lack of progress.

A pivot simply means changing your idea, especially when you're at the earliest stages of your company. It should feel lightweight and is a normal part of the process, particularly pre-launch or shortly after launch.

Pivoting means changing your startup idea; if you're not making something people want, you need to change your idea or your startup will fail.

Pivoting too frequently can lead to whiplash, which demotivates founders and can ultimately harm the company more than working on a less-than-ideal idea.

Pivots are essential for startups, whether it's to find product-market fit early on or to reinvent the company later for sustained success.

When considering a pivot, especially in the early stages, it shouldn't feel like a big deal; you should be open to changing ideas frequently.

A pivot is not just a change; it involves maintaining an anchor point while making significant adjustments to how a company operates, such as changing its business model or go-to-market strategy.

A pivot should be a rare occurrence, typically involving a change in customer or problem, while iteration involves changing the solution.