A pivot is not just a change; it involves maintaining an anchor point while making significant adjustments to how a company operates, such as changing its business model or go-to-market strategy.

A pivot simply means changing your idea, especially when you're at the earliest stages of your company. It should feel lightweight and is a normal part of the process, particularly pre-launch or shortly after launch.

When considering a pivot, especially in the early stages, it shouldn't feel like a big deal; you should be open to changing ideas frequently.

Successful pivots often involve changing operational processes, such as product development and performance metrics, while maintaining a similar organizational structure.

A pivot can involve multiple steps, such as transitioning from using taxi drivers for deliveries to establishing a warehouse and using refrigerated trucks, showcasing the complexity of successful pivots.

Pivot hell occurs when a startup continuously changes its idea without making progress, leading to confusion and lack of direction.

Pivots are a common aspect of entrepreneurship; successful entrepreneurs learn from their experiences and adapt their strategies accordingly.

Expecting pivots as a regular part of business is crucial; companies must be prepared to make wholesale changes to remain competitive.

When considering a pivot, assess whether you can still grow. If you find that your user base isn't retaining or the business model isn't working, it may be time to change direction.