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About

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

My lifelong fascination is why people do the things they do and the difference between price and value.

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Rory Sutherland – How human behaviour regularly defies logic and supporting data

@ EPIC Conjoint

Rory Sutherland – How human behaviour regularly defies logic and supporting data

04/10/25

Related Takeaways

M

MrBeast

01/12/23

@ Lex Fridman

Our relationship with money is fascinating; finding a small amount of cash, like $20, can bring immense joy, which raises questions about why that is.

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

The way we perceive prices and value is highly contextual and can vary significantly based on comparison and expectations.

DG

Deep Ganguli

12/13/24

@ Anthropic

I'm driven by fundamental questions about how people use and are affected by the systems we build at Anthropic, and how we can use that understanding to make our systems safer.

LM

Lauren McCarthy

09/04/17

@ Y Combinator

I create art about what confuses me, primarily about people and the expectations we have of each other, as well as the rituals and patterns we engage in when together or alone.

NR

Naval Ravikant

06/05/19

@ PowerfulJRE

The pursuit of meaning in life is often more interesting than the answer itself, and individuals should explore this question personally.

MM

Miles McCain

12/13/24

@ Anthropic

I care a lot about understanding how our systems are used in the wild and the impact that has on real people around the world.

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

People buy experiences, not just goods. To consumers, price is a feeling, not just a number. This distinction is crucial for marketers to understand.

LM

Lauren McCarthy

09/04/17

@ Y Combinator

I want to explore the human element behind services like TaskRabbit and Uber, questioning how much human interaction is involved and how it affects the user experience.

BG

Bill Gates

02/03/25

@ Jay Shetty Podcast

I often reflect on how my parents influenced my values and expectations, especially regarding giving back to society.