First impressions are crucial in any relationship, including with products, because they are the stories we tell over and over again.

The mental story you tell yourself is the most important and persuasive; I learned that everyone feels incompetent at times.

Creating perceived value is essential; it can be achieved through storytelling and psychological mechanisms, which can make products feel more valuable and enjoyable to consumers.

The story of Apple isn't about Apple; it's about the customer being the hero in the story, with Apple playing a supporting role. People don't buy the best products; they buy the products they can understand the fastest. Apple has inserted itself into the customer's story like no other technology company, making it the largest technology company and one of the top ten largest companies overall.

The customer is the hero of the story, not your brand. A story doesn't pick up until the hero faces a challenge that needs to be overcome.

We often create narratives about ourselves based on our experiences, and it's crucial to examine and expand these stories to understand ourselves better.

Before building a product, you should storyboard the ideal user experience, considering how customers will discover, interact with, and evaluate your product.

Our product experience team integrates various design disciplines to create a unified experience, emphasizing the importance of storytelling and user engagement.

Share stories about your customers and their experiences with your software to demonstrate its usage and value.