There are seven basic plot points that form the structure of nearly every story. A character wants something, encounters a problem, and at the peak of despair, a guide steps in to give them a plan and calls them to action, leading to success.

To make music interesting, we need to incorporate hierarchical patterning and conditional models that can generate variations, such as chord changes, to create more engaging compositions.

I dislike repeating clichés in film music, as they often lead to banality and lack of originality.

I use a structure of minor and major chords in music that has popular or traditional flavors, primarily for contrast. Minor keys are often labeled as sad and major keys as happy, but this classification is nonsense; the truth lies in how you manage tonalities.

The choice of tone is not the same every time; it varies based on the circumstances of the performance and the clarity needed for the musical narrative.

My music is non-standard because I don't prioritize melodies; instead, I focus on harmony, tension, and other aspects that support the melody.

Every human seeks to avoid a tragic ending; a story's success hinges on whether the hero will succeed or fail, keeping the audience in suspense.

We have a remarkable palette of expressive tools to convey emotions, feelings, moods, and even stories through music.

As you create a brand script, focus on one simple desire, and then identify more things your customers want in the subplots of your overall brand.