The seven basic plot points are like chords of music; they can create an infinite variety of narrative expressions. Deviating too far from these chords risks descending into noise.

In every story, the hero encounters a problem and meets a guide who gives them a plan and calls them to action, which helps them avoid failure and ends in success.

Every human seeks to avoid a tragic ending; a story's success hinges on whether the hero will succeed or fail, keeping the audience in suspense.

A story brand principle is that customers trust a guide who has a plan; this helps them overcome their challenges.

To be a hero in your own story, you must confront pain and choose to transform it into something meaningful, rather than avoiding it. Most high performers are driven by feelings of insufficiency and resentment rather than passion or purpose, using these emotions as fuel to achieve their goals.

The success module in the SP7 framework focuses on closing story loops, as people seek resolutions to their problems through various means.

The hero's journey in storytelling involves transformation, where the hero overcomes challenges and emerges as a better version of themselves.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

In storytelling, the resolution should clearly define the audience's hopes, ensuring they understand what to expect from engaging with the brand.