To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

At Justin.tv, we initially aimed to solve the problem of entertainment by broadcasting live TV shows, but we realized no one was watching.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

At Justin.tv, we initially built a platform for livestreaming, but it was hijacked to stream inappropriate content, which was not our intention.

The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

The initial idea for Justin.tv emerged from discussions about what to do with Yahoo, leading to the unconventional decision to live stream their lives, which eventually evolved into a platform for others.

We eventually opened the Justin TV platform to everyone, allowing anyone to broadcast live video, which was a shift back to our technological roots. We had a failed project and startup, but instead of giving up, we decided to repurpose our efforts and keep going.

The idea for Justin.tv came from the realization that people were interested in what I was doing, even if I wasn't entertaining.

Twitch began as Justin TV, where my co-founder Justin streamed 24/7 with just one camera. The initial version had no video games and was very basic, but it was a starting point for the platform.