At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

At Justin.tv, the relationship with users improved significantly when the founders started talking directly to streamers, asking them what they needed instead of relying on surveys or reports.

When we pivoted from Justin.tv to Twitch, we had about 400,000 monthly active users, which was only 2% of Justin.tv's total user base, but it was the only content I was genuinely interested in running.

We pivoted Justin.tv into Twitch, focusing on video game streaming, which eventually sold to Amazon for $970 million in 2014.

Some hijack users can actually lead to valuable insights; for instance, video gamers on Justin.tv prompted the idea for Twitch, which became a significant community.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.

The initial idea for Justin.tv emerged from discussions about what to do with Yahoo, leading to the unconventional decision to live stream their lives, which eventually evolved into a platform for others.

At Justin.tv, we initially aimed to solve the problem of entertainment by broadcasting live TV shows, but we realized no one was watching.