To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.

The initial idea for Justin.tv emerged from discussions about what to do with Yahoo, leading to the unconventional decision to live stream their lives, which eventually evolved into a platform for others.

The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

The idea for Justin.tv came from the realization that people were interested in what I was doing, even if I wasn't entertaining.

Twitch began as Justin TV, where my co-founder Justin streamed 24/7 with just one camera. The initial version had no video games and was very basic, but it was a starting point for the platform.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.

The Justin.tv founders faced a critical situation when their video system went down, and they had to find a way to contact their missing team member quickly.