The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

I finally made it happen to bring the entire Justin.tv founding team back together for this episode.

At Justin.tv, the relationship with users improved significantly when the founders started talking directly to streamers, asking them what they needed instead of relying on surveys or reports.

The initial idea for Justin.tv emerged from discussions about what to do with Yahoo, leading to the unconventional decision to live stream their lives, which eventually evolved into a platform for others.

We eventually opened the Justin TV platform to everyone, allowing anyone to broadcast live video, which was a shift back to our technological roots. We had a failed project and startup, but instead of giving up, we decided to repurpose our efforts and keep going.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

At Justin.tv, we initially aimed to solve the problem of entertainment by broadcasting live TV shows, but we realized no one was watching.

To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.