To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.

Twitch started as Justin.tv, where Justin Khan broadcasted his life 24/7, eventually pivoting to focus solely on live streaming, which became popular due to its exclusivity.

We pivoted Justin.tv into Twitch, focusing on video game streaming, which eventually sold to Amazon for $970 million in 2014.

Twitch began as Justin TV, where my co-founder Justin streamed 24/7 with just one camera. The initial version had no video games and was very basic, but it was a starting point for the platform.

The idea for Justin.tv came from the realization that people were interested in what I was doing, even if I wasn't entertaining.

Before Twitch became a billion-dollar empire, it started as Justin.tv, a 24/7 live stream of one person's life without any script or plan, created by founders who were just trying to survive after selling a calendar app on eBay.

At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.