In the early days of Superhuman, we insisted on one-on-one onboarding, which was the right decision. At our peak, we had about 20 people doing manual onboarding.

For products that require user involvement, effective onboarding is critical to retain users and enhance their experience.

Creating super fans involves going above and beyond in customer interactions, such as hosting meetups and providing exceptional support.

I realized that as a CEO, I can define what my role should be at Superhuman. I hired a great president, reducing my direct reports from eight to two, which allowed me to spend 60% to 70% of my time on product, design, and marketing.

Feature-gated onboarding can significantly improve user engagement and retention.

We had to manually set up accounts in the early days, which worked well because it reduced friction for users.

We aim to automate administrative tasks for startups, allowing founders to focus on building and shipping their products instead.

Improving the first user experience and onboarding process is often overlooked but can greatly enhance user retention.

During onboarding, avoid asking too many questions to prevent losing motivated users; streamline the process to get them into the app faster.