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IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Retention periods depend on the type of business; for example, an Airbnb would expect users to return based on travel frequency, which can vary widely.

Video

YC

Ilya Volodarsky - Analytics for Startups

@ Y Combinator

Ilya Volodarsky - Analytics for Startups

08/01/19

Related Takeaways

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

For Airbnb, the value is realized when users book and stay, but since travel is infrequent, measuring repeat usage can be challenging.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Airbnb aims for users to stay at rental properties at least once a year, while Facebook wants users to engage with their newsfeed daily or monthly to avoid being considered churned.

DR

David Rusenko

09/06/18

@ Y Combinator

Returning usage is a key indicator of product success; track how many users return within various time frames after signing up.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Retention should be analyzed by looking at cohorts of users over time, assessing how many continue to use your product after signing up.

AS

Alex Schultz

03/24/17

@ Y Combinator

Retention is the single most important factor for growth; if users don't stay, the business won't succeed.

SD

Suhail Doshi

09/12/18

@ Y Combinator

To gauge product-market fit, measure how many users return to your product after a week or 30 days, and aim to exceed industry benchmarks for retention.

BK

Bryan Kim

06/01/24

@ a16z

Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.

DL

David Lieb

08/30/24

@ Y Combinator

Choose a time period for measuring cohort retention that aligns with how frequently you expect users to engage with your product, such as daily for social apps or weekly for utility apps.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Retention is a critical metric; it shows how many customers continue to pay over time, indicating the product's value to them.