At Twitch, we made a clear decision to prioritize the needs of streamers over viewers, focusing on streamers because they were the key to our platform's success, especially in the early days when there were only about 200 gaming streamers who mattered.

The biggest decision we made at Twitch was to be generous with revenue share, which was painful for us but crucial for attracting and retaining streamers.

Through interviews with streamers, I learned that they were primarily motivated by the desire to make money, even small amounts, which made them feel like professional streamers rather than just hobbyists.

I learned how to effectively talk to users, which is a crucial skill for startup founders, and realized that I hadn't truly understood this before launching Twitch.

We saw Twitch streamers using Discord, which helped it spread quickly into different aspects of their lives.

Before Twitch became a billion-dollar empire, it started as Justin.tv, a 24/7 live stream of one person's life without any script or plan, created by founders who were just trying to survive after selling a calendar app on eBay.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.

The launch of Twitch TV was a culmination of six years of experience and learning from previous failures in startups.

Some hijack users can actually lead to valuable insights; for instance, video gamers on Justin.tv prompted the idea for Twitch, which became a significant community.