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HS

Howard Schultz

06/04/24

@ Acquired

I decided early on not to franchise Starbucks because I believed it would compromise the company's culture and ability to maintain quality.

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Starbucks (with Howard Schultz)

@ Acquired

06/04/24

Related Takeaways

HS

Howard Schultz

06/04/24

@ Acquired

Maintaining intimacy and trust with customers was crucial as Starbucks grew, ensuring we didn't lose our core values.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks faces the challenge of maintaining intimacy in customer experiences despite its ubiquity, ensuring that the brand does not become commoditized.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks is not merely a beverage company; it is a coffee company serving people, and it must focus on enhancing the customer experience rather than just executing transactions.

HS

Howard Schultz

06/04/24

@ Acquired

I envisioned Starbucks as a brand that would be accessible to everyone, from CEOs to blue-collar workers.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks focuses on enhancing the taste of their coffee rather than owning the real estate or manufacturing their own products like cups and beverages.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks was originally a small-time Seattle roaster that only sold beans before I took over and expanded it.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks aims to elevate the coffee experience, avoiding a transactional approach to coffee sales.

HS

Howard Schultz

06/04/24

@ Acquired

The quality of coffee and the experience of drinking it were key to positioning Starbucks as an affordable luxury.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks' culture is built on compassion, empathy, and love, which are essential for the company's success and are not commonly taught in business schools.