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Atmrix

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Atmrix

About

HS

Howard Schultz

06/04/24

@ Acquired

I envisioned Starbucks as a brand that would be accessible to everyone, from CEOs to blue-collar workers.

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A

Starbucks (with Howard Schultz)

@ Acquired

06/04/24

Related Takeaways

HS

Howard Schultz

06/04/24

@ Acquired

The quality of coffee and the experience of drinking it were key to positioning Starbucks as an affordable luxury.

HS

Howard Schultz

06/04/24

@ Acquired

The success of Starbucks in different countries is due to a universal desire for opportunity, respect, and dignity among young people.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks has built a unique brand identity that elevates the role of baristas, making it more respected compared to other food service jobs, like flipping burgers.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks' success is rooted in creating a community space where people connect over coffee, which was a novel concept in the U.S. at the time.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks faces the challenge of maintaining intimacy in customer experiences despite its ubiquity, ensuring that the brand does not become commoditized.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks aims to elevate the coffee experience, avoiding a transactional approach to coffee sales.

HS

Howard Schultz

06/04/24

@ Acquired

I decided early on not to franchise Starbucks because I believed it would compromise the company's culture and ability to maintain quality.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks has successfully created a coffee culture that attracts consumers who may not have engaged with coffee otherwise, expanding the market.

HS

Howard Schultz

06/04/24

@ Acquired

After a trip to Italy in 1983, I realized that Starbucks needed to transition from selling just beans to offering espresso beverages to create a community experience.