The design sprint builds on the strategy sprint, taking the established strategic pillars and aims to produce actionable plans for implementation, while illustrative concepts help bring the strategy document to life, providing a clearer picture of how strategic pillars translate into product concepts and directions.

The strategy sprint is the core of the strategy process, where the strategy working group selects strategic pillars based on identified problems and opportunities.

Managing team energy during strategy development is crucial; pacing sprints, incorporating fun activities, and allowing for down cycles can help maintain morale and productivity.

The preparation step for crafting a strategy involves assembling a core strategy working group and conducting a kickoff meeting to clarify roles and expectations.

On day two of the strategy sprint, the team generates a list of problems based on previous notes, clustering them into broader themes to identify strategic pillars.

At Stripe, the design process is collaborative, with designers, engineers, and product managers working closely together to ensure a coherent user experience.

Designers at Snap were not just responsible for design; they also had to manage the product roadmap and collaborate across teams, which was key to their success.

In the preparation step of the big S strategy, form a working group to analyze long-term trends and conduct interviews with senior leaders to understand their vision for the future.

Our design process is deliberate, starting with imaginative exploration, followed by validation and concept development, leading to product launch and iteration.