Building a successful small business can be just as valuable as a venture-backed startup, and it can generate millions of dollars without needing venture capital.

I found that when starting out, you can't just throw money into ads; instead, it's about reaching micro groups and building relationships with local businesses to promote your service.

By enabling local entrepreneurs to start their own ISPs with minimal capital, we can scale quickly without the need for massive funding typically required for infrastructure. We aim to increase competition in areas where internet service is limited, particularly in rural and suburban regions dominated by regional monopolies.

The introduction of cloud computing democratized access to technology, enabling anyone to start a business with minimal investment.

Companies often overlook SEO as an untapped channel that can drive business for free, and by investing in it, they can generate significant returns.

Our marketing budget is relatively small, around $50 million a year, and we often take advantage of opportunities like billboard inventory to maximize our reach without overspending.

If you have a passionate market, it's not difficult to reach them digitally and grow your business.

Organic growth, which is growth that doesn't require payment, is often neglected by founders. For example, at Monzo, we reached a million customers before spending on direct marketing or advertising, primarily through virality and network effects.

Google's success was largely due to its product being the brand, as it gained traction without spending on marketing, unlike many other tech companies.