The concept of preference falsification suggests that many people publicly conform to beliefs they do not hold, leading to a disconnect between private thoughts and public expressions.

The dynamics of preference falsification can lead to a situation where a large percentage of a population privately disagrees with the prevailing ideology but feels unable to express that dissent publicly.

The last decade has seen a rise in preference falsification, where people publicly express views they don't actually hold, leading to a distorted understanding of societal beliefs.

Preference falsification can lead to political revolutions when a majority realizes they share common beliefs that were previously suppressed.

Persuasion is often more effective than legislation in driving social change, as it addresses the underlying attitudes and beliefs of individuals.

A society that forces its members to publicly endorse beliefs they do not hold is in a precarious state, as it leads to widespread discontent and potential upheaval.

The process of change begins with new information, which helps remove doubt and allows for belief change.

In any social movement, there tends to be a distribution of beliefs: about 20% are true believers, 60% are undecided or passive, and another 20% are opposed, with the majority often siding with the first group due to social pressure.

Humans can convert selfish desires into cooperative systems by collectively pretending that abstract rules like money are real.