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RS

Rory Sutherland

01/23/24

@ Chris Williamson

Persuasion is often more effective than legislation in driving social change, as it addresses the underlying attitudes and beliefs of individuals.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Changing the context in which decisions are made can be more effective than trying to change people's minds directly.

MA

Marc Andreessen

06/11/25

@ Uncapped with Jack Altman

The concept of preference falsification suggests that societal change often occurs when individuals realize they are not alone in their beliefs, leading to collective action.

MA

Marc Andreessen

07/18/23

@ Joe Lonsdale

To drive change, individuals must demonstrate better alternatives and solutions, as simply trying to reform existing systems may not be sufficient.

DS

Dr. Sarah Wakeman

05/22/25

@ The Diary Of A CEO

Positive reinforcement of desired behaviors is a more effective motivator for change than punishment, which often leads to resistance.

JD

Joe Dispenza

08/14/23

@ The Diary Of A CEO

To help someone change, it's more effective to engage them in activities that shift their emotional state rather than lecturing them about their problems.

SA

Sam Altman

02/11/17

@ Y Combinator

It's important to engage with people in power who hold different views, as convincing them is essential for addressing concerns about the current political path.

LG

Lori Gottlieb

04/07/25

@ Andrew Huberman

Behavioral change is more effective when approached in small, manageable steps rather than overwhelming leaps.

JP

Jordan Peterson

08/19/22

@ Lex Fridman

The ideologies that drive societal change can either build a better world or destroy it, depending on how they are applied.

YC

Y Combinator Cast

12/22/23

@ Y Combinator

It's essential to be optimistic and proactive in addressing societal issues, as many influential change agents were inherently optimistic about their efforts.