Changing the environment or the state that someone is in can effectively influence their cognitive and emotional states, which is a practical and ethical way to impact behavior.

Businesses often succeed not by offering something different, but by changing the context in which purchase decisions are made.

To help someone change, it's more effective to engage them in activities that shift their emotional state rather than lecturing them about their problems.

When you see a behavior in someone that changes your perception of them, it can lead to an immediate shift in how you interact with them, which is more effective than trying to change your behavior through repetition.

Persuasion is often more effective than legislation in driving social change, as it addresses the underlying attitudes and beliefs of individuals.

Designing for people requires understanding their context, which is often lost in corporate environments; working in more personal settings can lead to better design outcomes.

It's crucial to consider everyone's perspective when making decisions, as it can significantly impact the outcome of the company.

Behavioral change is more effective when approached in small, manageable steps rather than overwhelming leaps.

To drive change, individuals must demonstrate better alternatives and solutions, as simply trying to reform existing systems may not be sufficient.