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RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Businesses often succeed not by offering something different, but by changing the context in which purchase decisions are made.

Video

EC

Rory Sutherland – How human behaviour regularly defies logic and supporting data

@ EPIC Conjoint

Rory Sutherland – How human behaviour regularly defies logic and supporting data

04/10/25

Related Takeaways

RS

Rory Sutherland

04/10/25

@ EPIC Conjoint

Changing the context in which decisions are made can be more effective than trying to change people's minds directly.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Many successful businesses today thrive not because of technological breakthroughs but due to disruptive business models that change the game.

CW

Chris Williamson Cast

04/01/25

@ Chris Williamson

Business is highly contextual; understanding the specifics of a business is crucial to analyze and improve it effectively.

KS

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

To differentiate in the market, you must intentionally take a different path than your competitors. This involves understanding user needs and creating a unique value proposition that resonates with your audience.

a

a16z Cast

03/26/25

@ a16z

Consumer product success often hinges on addressing specific pain points or creating unique experiences, rather than solely relying on advanced technology.

RR

Richard Rumelt

01/21/24

@ Lenny's Podcast

Successful startups often pivot from their initial product ideas to better meet the needs of a different target market.

MC

Mark Cuban

03/30/24

@ Lex Fridman

To succeed in business, you need to do something that others aren't doing, which often involves improving productivity and profitability for clients.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Marketing has changed; businesses that invite their customers into a heroic story grow, while those that don't are forgotten.

PC

Parker Conrad

01/11/25

@ Y Combinator

To succeed, you need to make your business so exceptional that it doesn't matter whether you fit into the mold that venture capitalists are looking for.