Growth teams consist of product managers, engineers, data scientists, and sometimes marketers, all working together to enhance product growth. Performance marketing, which includes Google and Facebook marketing, is highly technical and data-driven, and I believe that performance marketers and engineers should work closely together because their tasks are very similar.

A growth team typically consists of engineers, data scientists, designers, product managers, and user researchers, and it's essential to have a well-organized team to drive growth effectively.

Modern marketing has shifted from traditional surveys to analyzing data streams from social media, allowing companies to understand consumer behavior more effectively.

A great product naturally drives adoption, but the role of a growth team is to ensure that growth doesn't slow down by identifying new channels and optimizing conversion.

I think growth is increasingly less of a team or atomic unit and more about running a business using data and experimentation.

It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

In the current market, leveraging technology and data can help build consumer brands more efficiently, allowing for better decision-making and product development.

Growth channels are platforms where people discover products, such as Google and social media advertising.

I transitioned from product management to marketing because I felt that marketing was an area we hadn't fully figured out yet, despite having a functioning sales team and clear product-market fit.