We started Casetext as a crowdsourced case law library, where users could edit and annotate legal documents, similar to a Wikipedia for law.

In the early days of Casetext, I aimed to bring the best of technology to the legal space, as I found the existing legal technology frustrating and inefficient.

Our initial idea was to create a suite of applications for law firms, but we pivoted to a marketing application for all businesses.

The launch of Co-Counsel led to overwhelming demand, with our servers going down and an inability to hire support and sales staff quickly enough, which is a sign of real product-market fit. We built an AI Legal Assistant that acts like a new member of the law firm, capable of reading millions of documents and summarizing findings, which significantly extends the workforce of law firms.

We initially started a company based on a bad idea, trying to create a wiki for stock research, but it never took off, which is common in consumer businesses where success can feel random.

We've handled product development by letting law firms do a lot of the discovery for us, using them as design partners to ensure repeatability.

When ChatGPT was released, lawyers realized it would fundamentally change their work, prompting them to seek out AI solutions like ours.

AI tools for lawyers are becoming increasingly viable, allowing for the automation of legal work and the potential for creating the largest law firm on the planet.

We initially focused on large law firms, but learned that not all firms are ready to adopt new technology quickly, leading us to pivot towards smaller firms that found significant value in AI.