The iPhone's initial launch lacked an app store, but it was later introduced to allow third-party developers to create apps, significantly enhancing the device's value.

The launch of the iPhone led to unexpected successes like Flappy Bird, illustrating how new technologies can create unforeseen business opportunities.

The launch of the iPhone in 2007 sparked my idea to design a mobile app, leading to the creation of my first business, Six Agency. I wanted to push the idea that you don't need a full catalog of products in front of a customer on a small device; the app would show only one highly curated product per day, which could be anything from a pencil from Japan to a beautiful watch.

Steve Jobs was initially reluctant to create an app store, but was convinced that opening the platform to developers would enhance the iPhone's capabilities.

I then partnered with a friend to build products for the iPhone, inspired by the potential of the new technology.

I was a big gadget fan when I was a kid, and I was probably one of the first people in Sweden to have the iPod and the iPhone, which I had to jailbreak to use.

A product should be sticky, meaning customers become dependent on it and want to use it daily, as demonstrated by the widespread adoption of iPads and iPhones.

The initial market for Facebook was just 10,000 people at Harvard, but it quickly gained a significant market share, demonstrating the potential of small markets.

Apple won the mobile battle with the App Store, which became a crucial platform for app distribution, unlike the fragmented app ecosystems of earlier smartphones.