Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The effectiveness of charity donations can increase with the quality of the materials used in solicitation, as perceived value influences giving behavior.

Video

CW

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

DM

Dr. Michael Platt

02/17/25

@ Andrew Huberman

When giving to charity, the activation of reward circuitry in the brain can create a feeling of satisfaction similar to receiving a reward, reinforcing the behavior of giving.

TR

Tony Robbins

01/14/25

@ Chris Williamson

The act of giving, even in small ways, can lead to biochemical changes that enhance your happiness more than material purchases.

TR

Tony Robbins

01/14/25

@ Chris Williamson

Philanthropy can take many forms, including giving your time, attention, or even small amounts of money, which can create a significant positive impact on your well-being.

CW

Chris Williamson Cast

04/01/25

@ Chris Williamson

Many nonprofits lack effective feedback loops and often don't use funds wisely, so I prefer to invest in projects that create tangible value.

TR

Tony Robbins

01/14/25

@ Chris Williamson

Serving something greater than ourselves can lead to greater fulfillment, as true philanthropy comes from a place of kindness and love, not sacrifice.

BG

Bill Gates

02/03/25

@ Jay Shetty Podcast

Philanthropy can yield outsized results in saving lives, especially in areas where governments are risk-averse and lack resources.

YC

Y Combinator Cast

08/21/24

@ Y Combinator

Desperation is hard to hide, especially in fundraising; a calm, take-it-or-leave-it attitude is more effective than frantic behavior.

YC

Y Combinator Cast

02/24/15

@ Y Combinator

Fundraising is fundamentally about believing in what you're doing and proving its value to others. If you know your product is good and can demonstrate traction, you're already ahead of the game.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

The perception of value can be significantly influenced by how a product is presented, as seen in the case of IKEA, where the effort of assembling furniture increases its perceived worth.