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Atmrix

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Atmrix

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AC

Adora Cheung

08/01/19

@ Y Combinator

For platforms like Uber, a suitable primary metric could be the number of weekly trips, as it accounts for both riders and drivers.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

TK

Travis Kalanick

10/25/13

@ Y Combinator

50% of users who have ever used Uber continue to use the service, indicating strong user retention.

TK

Travis Kalanick

10/25/13

@ Y Combinator

Currently, 50% of all people who have ever ridden with Uber have done so in the last 30 days, and the average person pays about $105 a month for rides.

AC

Adora Cheung

08/01/19

@ Y Combinator

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.

TK

Travis Kalanick

10/25/13

@ Y Combinator

Riders are getting around town much more efficiently, benefiting from Uber's services.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

TK

Travis Kalanick

10/25/13

@ Y Combinator

To prevent drivers from clustering in one area based on demand predictions, Uber provides them with a heat map that shows underserved demand, allowing for better distribution of drivers.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Monetization metrics should reflect how much revenue you generate weekly, comparing it to previous weeks to gauge growth.

TK

Travis Kalanick

10/25/13

@ Y Combinator

As liquidity in the marketplace increases, both demand and supply rise, enhancing the overall quality of the Uber experience.

TK

Travis Kalanick

04/11/25

@ Peter H. Diamandis

During my seven years at Uber, we expanded to 70 countries, completed 5 billion rider trips, and achieved a $70 billion valuation.