Netlify is evolving to become the best deployment platform for AI, focusing on the concept of Agent Experience (AX) to unlock new possibilities in web development.

As we evolved, we expanded our mission to focus on making developers' lives better every day, emphasizing collaboration and effective software creation.

I've started thinking a lot about the concept of Agent Experience (AX), which centers on how we build the best AX for web development.

We aim to build a brand that resonates with developers, financial institutions, and consumers, focusing on trust and clarity, even though our user experience is often embedded and not directly visible to consumers.

When starting Figma, Evan and I focused on the technologies that were emerging, particularly drones and WebGL, to identify opportunities in design.

The magic happened when we aligned the needs of those wanting simplified deployment with those wanting simplified React and web application building. I struggled in the beginning to deliver the vision incrementally and meet the market where it was, which at the time was very static.

Developer tools are gaining popularity, and designing a website for developers requires a unique approach compared to other types of websites.

The shift from Developer Experience (DX) to Agent Experience (AX) suggests that AI will replace traditional frameworks, making it easier for developers to create applications without extensive setup.

Natural Language Experience (NLX) is the new User Experience (UX). It requires deliberate design principles for conversational interfaces, moving beyond rigid graphical interfaces.